Contributor Tolerance.org

Update
01-01-2016
Content Type
Lesson Plan
Grade Level
Sixth grade, Seventh grade, Eighth grade, Ninth grade, Tenth grade, Eleventh grade, Twelfth grade
Object Type
Website
License
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“The New Mad Men” explores how changing demographics in the United States have changed the face of advertising. In particular, the focus is on the purchasing power of the 54 million Latin people currently living in the United States. The episode visits the headquarters of LatinWorks, an advertising agency in Austin, Texas, with a specialty in multicultural advertising.

Teaching Tolerance is dedicated to reducing prejudice, improving intergroup relations and supporting equitable school experiences for our nation’s children. Our teaching materials have won two Oscars, an Emmy and more than 20 honors from the Association of Educational Publishers, including two Golden Lamp Awards, the industry’s highest honor. Scientific surveys demonstrate that our programs help students learn respect for differences and bolster teacher practice.