Contributor John Burnett
Chapter 9 of this course offers an immersive learning experience by defining the meaning of pricing from the perspective of the buyer, seller, and society. It also identifies the sellers’ objectives in making pricing decisions and analyzes the alternative pricing approaches available to the manager.
Chapter 9 of this course offers an immersive learning experience by defining the meaning of pricing from the perspective of the buyer, seller, and society. It also identifies the sellers’ objectives in making pricing decisions and analyzes the alternative pricing approaches available to the manager.
Contributor John Burnett
TEXTBOOK MODULE
Undergraduate
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