Contributor John Burnett
Chapter 5 of this course offers an engaging learning experience by providing a foundational understanding of the external considerations in marketing planning. More specifically, the course will teach the importance of analyzing the organization’s external environment and its impact on strategic marketing planning.
Chapter 5 of this course offers an engaging learning experience by providing a foundational understanding of the external considerations in marketing planning. More specifically, the course will teach the importance of analyzing the organization’s external environment and its impact on strategic marketing planning.
Contributor John Burnett
TEXTBOOK MODULE
Undergraduate
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